{"id":10,"date":"2004-01-06T13:31:55","date_gmt":"2004-01-06T13:31:55","guid":{"rendered":"https:\/\/new.goldenproductions.com\/index.php\/2004\/01\/06\/fly-standby\/"},"modified":"2004-01-06T13:31:55","modified_gmt":"2004-01-06T13:31:55","slug":"fly-standby","status":"publish","type":"post","link":"https:\/\/goldenproductions.com\/index.php\/2004\/01\/06\/fly-standby\/","title":{"rendered":"Fly Standby"},"content":{"rendered":"<p>Have you ever heard of flying on a plane stand-by? You generally get better rates doing this. Direct response advertising works the same way. <\/p>\n<p>This type of media buying is different than the mass marketers who need to buy a specific time of day, on a specific program, in a specific market.<\/p>\n<p><!--more--><\/p>\n<p>Buying direct response media is typically called &#8220;Spot Buying&#8221; or &#8220;ROS&#8221; (run of station). The station tells you what day or what part of the day your ad will run. <\/p>\n<p>This also means that your ad can get &#8220;bumped&#8221; in favor of a higher paying account. The advantage is that you get cheaper rates for buying on &#8220;stand by&#8221; so to speak. The same holds true for buying magazine or newspaper ads.<\/p>\n<p>Call us today for your marketing needs!<\/p>\n<h6>Call Now  (818) 500-1099<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever heard of flying on a plane stand-by? You generally get better rates doing this. Direct response advertising works the same way. This type of media buying is different than the mass marketers who need to buy a specific time of day, on a specific program, in a specific market.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-10","post","type-post","status-publish","format-standard","hentry","category-media-strategies"],"_links":{"self":[{"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/posts\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/comments?post=10"}],"version-history":[{"count":0,"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/posts\/10\/revisions"}],"wp:attachment":[{"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/media?parent=10"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/categories?post=10"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/tags?post=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}