{"id":11,"date":"2004-01-06T13:33:32","date_gmt":"2004-01-06T13:33:32","guid":{"rendered":"https:\/\/new.goldenproductions.com\/index.php\/2004\/01\/06\/tracking-results\/"},"modified":"2004-01-06T13:33:32","modified_gmt":"2004-01-06T13:33:32","slug":"tracking-results","status":"publish","type":"post","link":"https:\/\/goldenproductions.com\/index.php\/2004\/01\/06\/tracking-results\/","title":{"rendered":"Tracking Results"},"content":{"rendered":"<p>In direct response advertising the name of the game is tracking results. When doing a print campaign you always code your ads so you will know where it came from and what your total sales were. <\/p>\n<p>Results in television and radio are tracked a few ways&#8230; <\/p>\n<p><!--more--><\/p>\n<p>The most common gauge of tracking TV &amp; Radio is through the use of an 800 number. Many times a company that specializes in handling incoming calls is hired to do this work for you. <\/p>\n<p>Whether you are doing Radio or TV, you always track your results on a daily basis. This way you will know if an ad is generating sales for you or not. <\/p>\n<p>In the case of a lead generating campaign, you would typically get a certain number of leads from an ad, which is followed up with sales literature or a sales visit. <\/p>\n<p>In this case you would not only track the number of leads the ad is generating, but the quality as well. <\/p>\n<p>In other words, when doing a lead generating commercial you are not asking for a sale at that moment. The sale happens later. <\/p>\n<p>Call us today for your marketing needs!<\/p>\n<h6>Call Now  (818) 500-1099<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>In direct response advertising the name of the game is tracking results. When doing a print campaign you always code your ads so you will know where it came from and what your total sales were. Results in television and radio are tracked a few ways&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-11","post","type-post","status-publish","format-standard","hentry","category-media-strategies"],"_links":{"self":[{"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/posts\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":0,"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/posts\/11\/revisions"}],"wp:attachment":[{"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/media?parent=11"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/categories?post=11"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/tags?post=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}