{"id":21,"date":"2004-01-06T14:52:59","date_gmt":"2004-01-06T14:52:59","guid":{"rendered":"https:\/\/new.goldenproductions.com\/index.php\/2004\/01\/06\/an-example-of-positioning\/"},"modified":"2004-01-06T14:52:59","modified_gmt":"2004-01-06T14:52:59","slug":"an-example-of-positioning","status":"publish","type":"post","link":"https:\/\/goldenproductions.com\/index.php\/2004\/01\/06\/an-example-of-positioning\/","title":{"rendered":"An Example of Positioning"},"content":{"rendered":"<p>For 13 years the car rental company AVIS had lost money. Their number 1 competitor was Hertz. <\/p>\n<p>Finally Avis admitted they were number 2 and gave up trying to go at Hertz head on. Instead they went with the campaign &#8220;Avis is only number 2 in rent-a-cars, so why go with us? We try harder.&#8221;<\/p>\n<p>Avis went on to make millions and was bought by ITT. The reason they became successful is because it related itself to Hertz. <\/p>\n<p>In the minds of the consumer this brought about instant recognition for AVIS. That is how positioning works. <\/p>\n<p><!--more--><\/p>\n<p>The nice part about all this is that you do not need a Madison Avenue budget to get results. We provide a full integrated solution, including research and positioning. <\/p>\n<p>We also provide all production for TV and Radio campaigns. It is our belief that coordination in your marketing efforts is a key to success.<\/p>\n<p>Don&#8217;t hesitate to contact us about any questions you might have regarding your marketing needs. <\/p>\n<p>We are here to help you. Call us today for your marketing needs!<\/p>\n<h6>Call Now&nbsp;&nbsp; (818) 500-1099<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>For 13 years the car rental company AVIS had lost money. Their number 1 competitor was Hertz. Finally Avis admitted they were number 2 and gave up trying to go at Hertz head on. Instead they went with the campaign &#8220;Avis is only number 2 in rent-a-cars, so why go with us? We try harder.&#8221; [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-21","post","type-post","status-publish","format-standard","hentry","category-handling-competition"],"_links":{"self":[{"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/posts\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":0,"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/posts\/21\/revisions"}],"wp:attachment":[{"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/categories?post=21"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goldenproductions.com\/index.php\/wp-json\/wp\/v2\/tags?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}