Contrary to popular belief, most sales of direct response TV products are done late at night and on weekends. Certain products can do well on certain day parts, depending on the market.
The theory behind all this is that you pick the worst time of day, on the worst program.
Anybody watching this program will pay more attention to your commercial than to the program. The point is, if you can’t sell this type of viewer, then you can’t sell the viewer who is interested in the program.
With the advent of the internet and the expansion of cable TV, many opportunities have presented themselves for the direct response marketer.
Determining if your product or service can be advertised on TV is the most important step before embarking on this type of campaign.
We are experienced in buying direct response media. We can provide a product or service evaluation to determine if TV advertising can work for you. Just give us a call.
Call us today for your marketing needs!
