Using emotion to generate sales goes way back. You see emotion in infomercials when there is a house wife who is telling her story. You can generally tell the real from the fake.
The same holds true in all advertising. In order to get more out of your marketing efforts, you need to know what is on the consumers mind about your product.
When you ask someone a question, designed to generate an emotional response, about your product, you know what they think.
Then simply feed this emotion, or words, or “Buyer Buttons” as we call it, back to them in your advertising.
When a person, that you have identified as a potential customer, hears or sees this advertising, it reacts on them like “Yeah, that’s what I think!”. This is very powerful.
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