Then comes advertising. The whole basis of advertising is that you have to attract, interest and then get your message across. It is in that order.
The only way you will know how to properly attract people is to know what is on their minds about your product. This knowledge comes from good research.
Some businesses, out of sheer desperation, will shotgun market. This is marketing with out any concentration on any one individual product.
When you push everything all at once you scatter your audience attention and weaken the impact of the individual items.
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